shrewsbury bmw_rondel
About Wagner BMW

Wagner Dealership

History

In 1964, Ronald Wagner opened Wagner Motor Sales in Boylston, Massachusetts. It started out as a used car lot and then progressed to AMC. In 1980, Mr. Wagner started a Mercedes-Benz franchise. Just a few years later, he also started BMW (1988), Audi (1994), Jaguar (1998), and Land Rover (2004) dealerships.

In between adding franchises to the Boylston location, Ronald Wagner realized that there was not a state-of-the-art body shop located in the Worcester area. In 1987, Wagner Certified Collision Center opened its doors for business (located less than 1 mile from the Boylston dealership).

With the success of the Boylston dealership and the demand for a BMW dealer in the Western part of Massachusetts, BMW of North America felt that Wagner Motor Sales should expand, and it did! Wagner BMW of West Springfield opened its doors in 1996.

Because our Boylston location could not expand any further, we built one more dealership! On December 10th, 2003, Wagner BMW of Shrewsbury opened its doors for business.