For ten years Lexus, aka the Big L, has been the
leader in luxury brand purchases in the US. From the end of the year sales for
2011 has shown that there is a new leader in town, BMW.
its true, BMW has over taken the Big L as the top
selling luxury brand. Not only did BMW out sell Lexus and Mercedes but they
achieved double digit grown over 2010 and the Big L was 13% behind their
numbers from 2010.
Some would say that because of the devastation from
the earthquake, Toyota's luxury brand was at a…